Your Banner Ads Suck

A little bit of hate mail for the editors of the Free Press's on-line edition:

Dear Web Masters,

Do you know how distracting it is to read any of your paper on-line? Have you tried to read an article with all the banners that flash around the corners of your eye? I had forgotten just what a pain in the ass it is until I decided to try a new browser that I have not installed an ad-blocker on. It is in fact a mild form of torture. Were it not for the fact that your banners are animated to an annoying extent it is possible that I would never have bothered to seek out an ad-blocker for my previous browser in the first place. Static ads aren't that troublesome, they are far easier to ignore, they may even be something I read from time to time. But animated banners are an entirely different matter.

I don't have any statistics on how effective animated ads are vs. static ones, but for me personally I am far less likely to purchase a product or service from an advertiser who annoys me. I urge you to read a few articles in your paper with ad-blockers off just to see what I mean. Perhaps you can launch an unofficial poll to see what readers think. My guess is that the majority will agree that animating banners is bothersome and distracting and not very effective in terms of sales.